Location Intelligence Solutions for Faster,
Smarter Growth

Everything starts with knowing where,
so you can uncover the why.

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Periscope®:
Global Location
Intelligence Designed for Better Decisions.

Periscope® brings all your sales, customer and site data together so you can visualise it all on one powerful map, built using Google Maps.


By providing deep insights into the key attributes of your existing sites, customers, competitors and helping identify where there is opportunity to grow, Periscope® helps you make data-driven, smarter decisions faster.

See More. Know More.
Grow with Confidence

Analyse existing sites, improve performance and identify high-potential locations.

Build customer profiles to grow current sites and reach similar audiences.

Optimise franchise and sales territories for better coverage and scalable growth.

One Platform for Smarter
Location, Customer 

and Territory Decisions

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Understand Where
to Grow, Who to Target
and How to Scale

Periscope® connects the data behind your key growth decisions, from choosing the right sites and finding more of your best customers to building territories that are fair, focused and ready to evolve.

Smart Site Selection

Replicate your success with more confidence

Every site has a context: catchment behaviour, footfall patterns, nearby amenities and local competition. We help you see it clearly with location planning, so you can improve performance and scale with more certainty.

Periscope® helps you to:

  • Analyse the DNA of your best-performing sites with catchment analysis
  • Compare and rank new locations side by side for faster site selection
  • Run ‘find and match’ analysis to surface the strongest new areas
  • Avoid cannibalisation and identify white space for expansion

Whether you’re opening five new stores or refining an existing network, Periscope® transforms Location Intelligence into actionable growth.

Discover Our Location Intelligence Solutions

Customer Insights and Profiling

Know your best customers and where to find more like them

Great locations need the right people. We combine customer data, demographics and footfall behaviour using customer data analytics and customer insight analytics to show you where your audiences live, work and more — and how to reach them.

Periscope® helps you to:

  • Build personas and spot lookalike markets
  • Tailor your targeting based on local demographics and footfall patterns 
  • Focus marketing spend where it’s likely to convert
  • Track performance by area and adapt campaigns as you grow

From strategic planning to hyperlocal marketing, we provide the clarity you need to act with confidence, and the insight to avoid wasted spend.

Discover Our Customer Intelligence Solutions

Territory Planning Intelligence

Build territories that are fair, focused and franchisee-ready

Territory planning isn’t just postcode boundaries. It’s designing franchise and sales territories that work, reflect real customer behaviour, and give teams realistic coverage from day one.

Periscope® helps you to:

  • Create catchments by drive time, walk time or radius
  • Adjust boundaries manually or by postcode areas with drag-and-drop tools
  • Eliminate overlap and ensure realistic coverage
  • Collaborate in real-time with clear, shareable maps

We support franchise and sales teams to define and
refine territories, align expansion plans, so you can make decisions faster.

Discover Our Territory Mapping Solutions

Trusted by Leading Brands

Using Location Intelligence for Growth 

For more than 35 years, retailers, gyms, supermarkets, healthcare providers, franchise networks and developers have trusted us to unlock clearer, smarter location decisions. We help every kind of organisation understand their customers, find the right locations and grow with confidence.
 
Periscope® gives teams the clarity they need to make stronger decisions, target customers more effectively and find smarter ways to plan, invest and expand.  

What Our Clients Say

Periscope® has enabled us to map our customers and find the right locations for new sites. The recent inclusion of Radar geodemographic data within the system has given us a real insight into who our customers are and where we can find lookalikes to target our marketing activity.

Property & Marketing Analyst

Leading UK Petcare Provider

Territory conflicts used to cost us time and money. With Periscope®, we now model balanced, data-backed territories in minutes. Their support team even helped us upload historic sales from a legacy CRM flawlessly.

Retail Manager

Consumer Electronics Chain

Periscope® helped us visualise where our products move fastest, regardless of our internal data format. Their agnostic platform connects it all.

Business Development Manager

UK-based FMCG Brand

We needed to understand delivery potential in high-density urban areas for our UK rollout. Periscope® helped us visualise overlapping delivery zones, income demographics, and competitor clusters. By combining multiple datasets to identify the strongest opportunities, it helped us unlock more value from our own first-party sales data, which we realised had been underused.

Operations Lead

Urban Food Logistics Brand

The ability to plug in everything, from loyalty card data to third-party geo-feeds was huge for us. We’re not locked into a single source or vendor. It’s retail intelligence on our terms.

Director, Data & Insight

Multinational Grocery Retailer

We manage over 150 franchisees across the UK and needed a scalable way to monitor overlaps and identify whitespace. Periscope® allowed us to build custom territory models tailored to our business. The intuitive platform is easy to use, and the team has always been on hand with support when needed.

Franchise Operations Manager

UK Leisure & Wellness Network

For regeneration projects, we needed better insight into how people use different spaces. Periscope® helped us understand not just what’s there, but how it’s used. That changed how we designed transport access, green space, and even retail mix.

Programme Director, Urban Planning & Infrastructure

Local Council

From Lite to Enterprise.
Licencing Options
to Suit You.

From early-stage pilots to enterprise-wide rollout, Periscope® licences are designed to scale with you. We offer simple, flexible pricing and clear tiers that match your capability needs and your growth ambitions.

Ongoing sessions as your team needs them.

Unlimited Training

Help on demand, without usage limits.

Unlimited Support

Done for you, so you can get started quickly.

Setup Included

Get up and running quickly and smoothly.

Fast Onboarding

No lock-ins, just long-term relationships.

Flexible by Design

Guidance from real GIS specialists.

Dedicated Expert Support

Select the Tier That Fits Today,
with the Confidence You Can
Scale Tomorrow.

See Our Licencing Options

Explore the Data
that Drives Better
Decisions

Periscope® provides access to thousands of trusted, 
pre-integrated datasets — from footfall and demographics to retail brands and transport networks — ready for analysis. Combine layers, add your own data, and create interactive views that support better planning, targeting and performance decisions across the business.

Explore the Datasets Available on Periscope®

Explore Our Datasets